On January 7, 2009, Electronic Gaming Monthly (EGM) was discontinued. The magazine’s online cousin, 1UP, was sold to UGO, a division of Hearst Publishing. EGM has been around for just shy of 20 years, and love or hate it the printed magazine was the most established rag in the game industry.
Regardless of the economic climate, the demise of the magazine was predictable. In the last several years it had followed the self-dooming trend of publishing abbreviated content in the magazine with, “read more about it on our website,” accompanying too many of the articles. It doesn’t take a genius to realize that by putting more content on the site than in the magazine, readers would eventually skip the step of reading the magazine altogether. It should have been the other way around, in which the site presented teasers that would make readers buy the magazine for the more comprehensive journalism. Unfortunately, many other magazine publishers are making the same mistake and will undoubtedly follow EGM to the grave.
I am saddened by EGM’s passing, not because the familiar magazine was superior, but because it represents the end of an era. No longer do I have the convenience of reading the magazine casually in the bathroom, bedroom, or car — places not always suited to using a portable electronic device for reading. And let’s face it, reading printed material is more relaxing than reading from a screen, especially when dealing with lengthy content. Regardless of what the technology industry would have us all believe, many people (myself included) do not like to be plugged into the network during all waking hours and at all locations. Printed material, even when about gaming or technology, is a way to unplug from the demands of our in-your-face society.
Another thing that will eventually be lost by the demise of printed publications is the timeliness of the non-journalistic content, including advertising. Old magazines represent a time capsule, not only from the written content but from the design, layout, imagery, typography, and overall presentation. Websites are ever-changing to meet contemporary needs, a good thing for revenue but a bad thing for preserving culture.
As EGM fades into history, it illustrates how drastically our society has changed in only a few decades. Change is often good, marking progress and creating opportunity, but for every printed magazine that disappears I have my doubts.